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Glenfiddich’s Time Re:Imagined collection has Amorim Top Series as its packaging partner

Amorim Top Series was chosen by Glenfiddich to supply the stoppers for its exclusive Time Re:Imagined collection.

This exclusive collection has attracted widespread interest in specialized trade journals which highlight not only the quality of the whisky but also the aesthetic value of the packaging.

The overall design is the work of Berlin-based audiovisual artist, Ryoichi Kurokawa.

In an interview with Wallpaper magazine, a representative from Glenfiddich commented: “The creation of a whisky is a wonderful dance between nature and technology…The Time:Reimagined series reflects our mission to reimagine time as a concept for whisky-makers like ourselves.”

The idea behind the packaging is to capture the colours and spaces of the distillery and the beauty of its natural surroundings in the Scottish highlands, in a visceral way.

Glenfiddich’s malt master, Brian Kinsman, talked about the distilling process; “Each cask, each bottle, is absolutely unique because of the time it has spent maturing.”

Each whisky is associated to a different type of time; Simultaneous, Cumulative and Suspended. There is a distinctive packaging design for each, including the customised stopper:
-       Glenfiddich 30 Year Old Suspended Time (Alcohol 43%, £930/70cl),  Packaging: moving ribbons that form cut-out windows, showing the decanter suspended inside.
-       Glenfiddich 40 Year Old Cumulative Time (Alc 44.6%, £3,500/70cl), Packaging: inspired by geological metamorphosis and made from jesmonite, giving a stone-like appearance.
-       Glenfiddich 50 Year Old Simultaneous Time (Alc 43.8%, £35,000/70cl), Packaging: designed by IT architect Manuel Jiménez García, based on decrypted meteorological data from the past 50 years into an algorithm.

The collection is available in limited quantities, at the suggested retail prices of $1,299, $4,600 and $50,000 for the Glenfiddich 30-Year-Old, 40-Year-Old, and 50-Year-Old, respectively.

Only 220 bottles of the 50-Year-Old whisky are available worldwide.

Luxepackaginginsight stated: “The passage of time was the driving concept behind Glenfiddich’s latest scotch whisky collection Time Re:Imagined. Comprising three ultra-premium expressions, each packaging is conceived as a bespoke sculpture.”

Wallpaper added: “‘Moment’ is key - the notion of discovering the decisive instant, expressing it vividly and artistically, through stillness and motion. This was Osaka-born, Berlin-based audiovisual artist Ryoichi Kurokawa’s elegiac strategy for a new collaboration with Scottish distillery Glenfiddich, creating a series of works as a sensorial celebration of three rare, aged Scotch whiskies."
  • 12 maj 2022
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