Amorim Top Series’ new site offers an enticing sensorial experience
The world-leading supplier of bar top cork stoppers for the global spirits industry - Amorim Top Series - has launched a new site with an attractive range of innovative features that empower clients to customize the perfect stoppers for their brands. The site shows how ATS’ deluxe range of capsulated stoppers is underpinned by a profound sensorial experience, based on the five senses.
The sense of Sight is linked to the company’s Vision, through which it uses its know-how, innovation and creativity to take advantage of surrounding stimuli in the shape of colours, forms and details: “We translate inspiration into vision”, the site boldly declares.
The senses of Smell, Touch, Sound and Taste are linked to ATS’ four product segments - Classic Value, Premium, Elegance and Prestige. Smell is augmented by the sensorial neutrality of cork which forms the basis for an endless olfactory experience. In the case of the Classic Value segment, “the intangible mysteries of smell are expressed through a panoply of shapes and colours”.
Touch is leveraged by the fact that cork triggers tactile sensations that inaugurate a deeper connection to the world, which is further fostered by the careful choice of materials in the Premium segment.
Sound is intrinsically linked to the special music of cork, including its unique popping sound – “the perfect prelude to a matchless experience”, further enhanced by the style and grace of the unexpected materials, such as ceramics, wood or metal, used in the Elegance segment.
Finally, Taste is linked to the rare materials used in the Prestige segment - Amorim Top Series’ most luxurious series – a pinnacle of good taste, which ensures that upon opening the bottle, all the flavours trapped inside are suddenly released, intact and true.
By clicking on each segment in the site, it’s possible to see a delightful sample of stylish spirits closures. But the sensorial experience doesn’t stop there!
The company’s New Product Development is governed by what the site calls the “sixth sense”, a unique intuitive approach via which ATS’s technical know-how is uplifted by creative inspiration - working with clients to create a wondrous, unique experience for every brand. The visually-striking, interactive website also includes ground-breaking features such as the Inspiration Box, where a registered user can browse through hundreds of existing product references and use them to customize the best spirits closure for their needs.
The site makes it easy to contact ATS from anywhere in the world and has a news gallery, exciting social media content, and glossy images of daring new product solutions. Amorim Top Series prides itself on being a one-stop-shop – able to respond to any client need. But it goes even further – by offering customized technical consultancy, curated design and state-of-the-art prototyping services. Through its firm commitment to constant innovation and sophisticated design, ATS develops creative solutions that respond to clients’ needs and speak to their hearts. Amorim Top Series’ inspired combination of engineering, technical skills and design capabilities, supported by a mastery of production processes, has delivered a leading position in the sector, with more than 1000 different product references already launched. The company exports over 95% of its production - to more than 100 countries worldwide, with expert business developers, operating in five different geographies: Americas, Northern Europe, Southern Europe, Asia and Eastern Europe.
1 - Amorim Top Series, S.A. undertaking
Amorim Top Series, S.A. makes a fundamental commitment to its Stakeholders to uphold their privacy and protect their personal data.
Amorim Top Series, S.A. ensures the safeguarding of data protection rights, which are provided voluntarily and authorized by the Data Holder, which will be treated confidentially under current law. Such personal data will not be traded or sold to third parties.
Amorim Top Series, S.A. has implemented appropriate technical and organizational measures to safeguard personal data against accidental or unlawful destruction or alteration, as well as against unauthorized access and misuse of such data.
The collaborators authorized to access personal data must comply with confidentiality duty.
2 - Entity in charge of data processing and entity entrusted with data protection The entity in charge of collecting and processing your personal data will be Amorim Top Series, S.A., who will inform you about your activity, provide you with the service or supply the product and in this framework will decide what data will be collected, the means of data processing and the purposes for which the data will be used.
Amorim Top Series, S.A. also has a Data Protection Officer (DPO), who (i) will monitor compliance of the data processing techniques with applicable standards, (ii) is a point of contact with the Stakeholder for any clarifications, (iii) will cooperate with the supervisory authority, (iv) will provide information and advise the data processing controller or subcontractor of their obligations in the framework of privacy and data protection.
3 - Personal data, personal data owners and categories of personal dataWhat is personal data?
Personal Data is any information of any nature and in any medium, relating to an identified or identifiable natural person. A person is considered to be identifiable if they can be directly or indirectly identified, for example by means of their name, identification number, location data, electronic identifier or other elements that make it possible to identify that natural person.
Who are the owners of personal data?
The Stakeholder - a natural person, to whom the data relates and who has used Amorim Top Series, S.A. services or products. For example, a stakeholder of Amorim Top Series, S.A. will be a contact person with whom a contract has been signed to supply a good or provide a service. The group of Stakeholders also includes contact persons who may be the target of advertising campaigns or promotional offers from Amorim Top Series, S.A., as well as those who request information about the products and services commercialised by Amorim Top Series, S.A.
In this regard, Amorim Top Series, S.A. hereby informs that it also protects the personal data and respects the rights of these stakeholders.
What categories of personal data do we process?
Identification and contacts
Name; name of the company; address, telephone; mobile phone; fax; e-mail; position
4 - Grounds, Purposes and Duration of the Processing of Personal DataOn what grounds can Amorim Top Series, S.A. process your personal data? Consent: When you have your given your express prior consent - in writing, orally or through the validation of an option - and if such consent is free, informed, specific and unambiguous. Examples are your consent to sending direct marketing messages, setting profiles, or Contract execution and pre-contractual procedures: where the processing of personal data is necessary for the conclusion, execution and management of the contract entered into with Amorim Top Series, S.A., for example for information requests, preparation of a proposal for services, provision of services, management of contact/complaints, billing/collection/payments; or Legal obligation fulfilment: where the processing of personal data is necessary for the fulfilment of a legal obligation that Amorim Top Series has to comply with, such as communicating data to police, legal, fiscal or regulatory authorities, or Legitimate interest: where the processing of personal data corresponds to a legitimate interest of Amorim Top Series, S.A. or third parties, such as improvement of quality of service, detection of fraud, where the reasons for its use should prevail over their rights of the data holders.
For what purposes and for how long will Amorim Top Series, S.A. process your personal data?
Your personal data will be processed by Amorim Top Series, S.A. solely during the period of time that is necessary to achieve the defined purpose or, depending on the applicable context, until you exercise your right of opposition, the right to be forgotten or withdraw your consent. Once the respective conservation period has expired, Amorim Top Series, S.A. will eliminate the data or render it anonymous, unless the data must be kept for a different purpose that may still persist.
Sales and Marketing
Marketing or sale of new products or services
Analysis of consumption profiles
Adaptation and development of new products and services
Sending information about Amorim Top Series, S.A. and corresponding Business Units – educational initiatives/awareness about the industry, activity and products
Customer Management and Service Rendering
Management of contacts, information or orders
Billing, collection and payment management
Communication within the contractual relationship
Accounting, Fiscal and Administrative Management
Management of commissions
Fiscal information, including sending information to the tax authority
Judicial and extrajudicial collection
Management of other conflicts
Physical security control
Video surveillance of premises
Where there is a legal or contractual obligation to comply, failure to provide personal data may give rise to a breach of the obligation in question.
What are the deadlines for processing and keeping personal data?
Amorim Top Series, S.A. processes and stores your personal data in conformity with the purposes for which it is processed. There are cases in which the law requires the processing and storage of data for a minimum period of time, for example data necessary for informing the Tax Authorities for accounting or tax purposes, or data relating to commercial bookkeeping, that must be kept for 10 years, and data for the purpose of combatting money laundering and terrorist financing, that must be kept for 7 years.
But, where there is no specific legal obligation, then the data will be processed only for the period necessary to fulfill the purposes that led to the initial data collection and preservation and always in accordance with the law, guidelines and decisions of the CNPD.
Amorim Top Series, S.A. will process and maintain your personal data for the period in which it maintains a contractual relationship with you.
Regarding video surveillance of its premises, Amorim Top Series, S.A. will only keep the recordings of images and your personal data for a maximum period of 30 days.
Amorim Top Series, S.A. may maintain other personal data for periods longer than the duration of the contractual relationship, either based on your consent, or to ensure rights or duties related to the contract, or because it has legitimate interests that justify this, but always for the limited period that is strictly necessary for achievement of the respective purposes and in accordance with the guidelines and decisions of the CNPD.
5 - Form and timing of the collection of personal data When and how will we collect your personal information?
We collect personal data, subject to your consent, or within the framework of commercial relations established with Amorim Top Series, S.A.
The data collection can be achieved orally, in writing or via Amorim Top Series, S.A. website.
6 - Rights of the personal data ownerWhat are your rights? Right of Access - right to obtain confirmation of which of your personal data is processed and information thereof, for example, what are the purposes of the data processing, what are the conservation periods, among others.
Right to see / hear or obtain a copy of the data, for example of invoices, written agreements or calls in which you are an intervening party and which are recorded. Right of Rectification - right to request rectification of your personal data that is inaccurate or request that incomplete personal data be completed, such as the address, taxpayer ID number (NIF), email, telephone contacts, or others.
Right of Limitation - right to request the limitation of the processing of your personal data, in the form of: (i) suspension of processing or (ii) limitation of the scope of processing to certain data categories or processing purposes. Right to erase the data or "right to be forgotten" - right to erase your personal data, provided that there are no valid grounds for its conservation, e.g. cases in which Amorim Top series, S.A. has to keep the data to comply with a legal obligation or because a legal process is under way.
The entity in charge of data processing shall notify each addressee to whom the personal data have been forwarded about any correction or erasure of personal data or limitation of the processing carried out, unless such communication proves impossible or involves a disproportionate effort. If the data provider requests it, the entity in charge of data processing shall provide him with information on those addressees. Right to Portability - right to receive the data you have supplied to us in a currently used digital format and with automatic reading, or request direct transmission of your data to another entity that will become the new entity in charge of your personal data, but in this case only if this is technically possible. Right to Withdraw Consent or Right of Opposition - right to oppose storage of the data, or withdraw consent, at any time of data processing, e.g. in the case of data processing for marketing purposes, provided that no legitimate interests exist which prevail over your interests, rights and freedoms, such as defending a right in a judicial process.
Right of Notification – right to be notified without delay in case your personal data is being violated. The same notification is made by the employer to the CNPD. Automated Profile and Decisions – Amorim Top Series, S.A. can profile stakeholders, e.g. on the basis of their preferences or personal interests, in particular to provide services, increase the quality and experience of products and services, or tailor direct marketing communications, provided that such processing is necessary for the signature or execution of the contract between the data owner and Amorim Top Series, S.A. or is based on the consent of the data owner.
When the processing of personal data, including processing to set profiles, is exclusively automatic (without any human intervention) and may have effects on your legal sphere or significantly affect you, you shall be entitled not to be subject to any decision based on that automatic processing, except for the exceptions provided by law, and shall have the right to ensure that Amorim Top Series, S.A. takes appropriate measures to safeguard your rights and freedoms and legitimate interests, including the right to have human intervention in Amorim Top Series, S.A. decision making process, the right to express your point of view or contest the decision taken on the basis of the automatic processing of personal data. Right to complain - right to complain to the supervisory authority, CNPD, in addition to the company or to the DPO.
How can you exercise your rights?
The exercise of rights is free of charge, except in the case of a manifestly unfounded or excessive request, in which case a reasonable fee may be charged in function of the costs.
The information shall be provided in writing but may be given orally if requested. In this case, Amorim Top Series, S.A. must verify your identity by means other than an oral check.
The response to requests shall be provided within a maximum of 30 days, unless it is a particularly complex request.
Please send requests to the following address: email@example.com
7.Transmission of Personal Data Under what circumstances will your personal data be communicated to other entities, subcontractors or third parties?
Your data may be transmitted to subcontractors for them to handle in the name, and on behalf of, Amorim Top Series, S.A. In this case, Amorim Top Series, S.A. will take the necessary contractual measures to ensure that the subcontractors respect and protect the stakeholder personal data.
Data may also be transmitted to third parties - entities other than Amorim Top Series, S.A. or subcontractors - if the data owner has provided its consent to this effect, or to entities to whom the data must be communicated by law, such as the tax authority.
Under what circumstances will Amorim Top Series, S.A. transfer your data to a third country?
Amorim Top Series, S.A.may have to transfer your personal data to a third country outside the European Union, which is not included in the list of countries that the EU has already considered to meet adequate levels of personal data protection. In such cases, Amorim Top Series, S.A. will ensure that data transfers are carried out in strict compliance with applicable law